Some consumers want fewer steps at the sink, but they still expect a familiar lather and a clean rinse. This creamy cleanser sits between a classic facial wash and a dedicated remover: it is intended to lift everyday sunscreen, light base makeup and surface impurities while keeping the experience recognizably foamable.
When one rinse-off step has to do more
The cleansing system combines sodium cocoyl glycinate and sodium cocoyl glutamate with cocamidopropyl betaine and disodium laureth sulfosuccinate. Polyglyceryl-2 stearate adds emulsifying support for the light-makeup brief. The result is a useful development framework for adjusting cream cushion, foam recovery and rinse character without turning the concept into an oil-first cleanser.
Test the routine the buyer actually has in mind
Removal scope — compare the sample against the target market's everyday sunscreen and light makeup rather than an undefined cleansing claim.
Foam recovery — check how quickly the lather returns after the cream first contacts oils, pigments and water.
Rinse character — record speed, drag, film and tightness so the final afterfeel matches the intended price point and consumer routine.
A product brief that keeps packaging in the conversation
For a brand team, the practical value is one SKU that can answer both morning cleansing and a simplified evening routine. BIO-TIDE can organize sample evaluation around the buyer's reference products, preferred texture and expected removal scope, then align viscosity and dispensing with the selected pump or tube before the pack is finalized. Share the target sunscreen or light-makeup examples, preferred foam character and intended package to define the first sample brief.
How the finished product is used
Wet hands and face. Dispense approximately 1–2 cm of cleanser, work it with water into a soft lather, massage over the face for 30–60 seconds and rinse thoroughly. Final directions should remain aligned with the approved formula and target-market label review.
Define the first sample round
Send the target sunscreen or light-makeup examples, preferred foam character and intended package. Request a sample brief built around those references.